Keerti Nair
Opinion
14 September 2022
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Tony’s Chocolonely has not only spent money on marketing, but it has done so by maximising every marketing lever. The chocolate brand should therefore be celebrated as a marketing success story instead of being seen as a proof of marketing’s irrelevance, argues Keerti Nair, Marketing Orchestration & Effectiveness Lead, Publicis Groupe.
About Keerti Nair
Keerti Nair is Marketing Orchestration & Effectiveness Lead at Publicis Groupe.